So I have a big event for work tonight: High School Musical 2 DVD red carpet/screening/press junket/release party. These HSM movies (as we call it in the biz) are wildly popular with the media, which is a little surprising to me considering that it it began as a made for TV movie. It obviously helps that the original film's soundtrack was the bestselling album of 2006 - a stat which shocks me, but then seems pretty logical once I think about it; there isn't much to compete with in the category of children's music. I figure, if you estimate that 15% of the entire population are between the ages of 6-16 and they are all listening to the same thing, then that single musical phenomenon is already making a huge mark by affecting 15% of the population. Now, the other 85% of the population may not even include active music listeners, and for each age group and demographic there are multiple categories of music interest, plus multiple bands in each category. Oh, and the immense media interest has also probably been aided by the fact that one of HSM's hot little underage stars has had nude pictures circulating. I'll let you know how she looks in person and whether or not she lives up to all the hype.
But in reality, I think the only people who care that I'll be among all these young stars are my little cousins, who are obsessed with all things Disney. Unfortunately, and as pathetic as this sounds, I won't even be able to brag to them, my only interested audience, about my shoulder rubbing because if I do I will never hear the end of it: 'why didn't you take us!! You HAVE to take us next time!!' And no matter how many times I explain it they won't understand what 'work' actually means.
So check out Access Hollywood, Extra, or E! Entertainment tomorrow night and you might catch a glimpse of me in the background on the red carpet. It's sort of inevitable when working the carpet for these events - since there isn't much space to work with you always end up in the back of the crews' shots. It's kind of fun. Tell me if I look professional.
That's all. I didn't really have much to say, I just hadn't written in awhile. I've been lagging on posting my most recent round of nieces/nephew photos from last weekend. But there ARE new ones, and they ARE just as adorable as ever (naturally).
Monday, November 19, 2007
Just a little something
Friday, October 19, 2007
Life in the fast lane...
...is actually not that racy at all due to all the damn traffic in L.A.
Hi folks, how are you today?
This 'fast lane' I speak of is really just a metaphor for the Hollywood lifestyle and celebrity happenings. Oh wait, I think you already knew that. Regardless...
I work in Public Relations. Entertainment PR. It has it's ups and downs, as does any job. Given the nature of my job, and being that I live in LA (AND that we handle high-profile DVD releases), one of the 'ups' of my job is that I get to work the red carpet for big events and release parties, thus rubbing shoulders with some of Hollywood's finest. Now, I don't fully understand the pattern of my behaviour (ya, I put a 'u' in there) when it comes to being in the presence of celebrities. Sometimes I get really star struck to be working an event with some obscure actor that few people know of, but whom I really like (for example: Jay Chandrashekhar. It was quite exciting, actually; I went up and introduced myself to him and told him what a fan I am, how great Broken Lizard is, etc... had to be there maybe). Other times, I'll be standing next to George Clooney in line at a local eatery and treat the situation like he's just some Joe Schmo. But whatever the situation, on thing is for sure: I always like to name drop.
So, the "Hollywood's finest" representative I will be meeting and working with on Monday is Richard Gere. And also, maybe Marcia Gay Harden. Our event is in honor of the DVD release of the movie The Hoax and also the 11th Annual Hollywood Awards Gala Ceremony.
Generally speaking, when it comes to events that host big names, I will pitch the story to the major local news media and various cable networks, while my bosses spearhead the cash cows, very specifically: Access Hollywood, Entertainment Tonight, and Extra. Well, for whatever reason (I did not press them for the answer) my bosses can't work Monday's big event so they handed the responsibility over to me. They did all the coordinating, but now I am to act as the liaison between Extra and Richard Gere. He is receiving a special award at a tea party (no, I'm serious) before the red carpet and main awards ceremony, and I must at some point during this tea, make an interview with Extra happen.
It's fun and exciting to be responsible for something that my industry regards as such a major placement (even if it's not representative of my own personal values). But there's one thing that I just can't seem to get a grasp when it comes to these major events and media placements... I wonder why, after the weeks of endless preparation, the day of the event arrives and we are always still scrambling to make something happen that should be as effortless as a phone call or email and subsequent schedule pencil-in. It's a five minute interview. How come the publicists can't just say, "Okay, we'll plan on Richard being ready at 5pm for this brief interview." They already agreed to the interview, and he's already going to be present at the tea from 4-6pm. So why do they have to be so non-committal about a time. It just seems that everyone's schedule would flow so much more easily if the talent - pardon me - the talents' handlers could just meet us 1/8 of the way, by giving a verbal time agreement. All he's going to be doing is sitting at his table, sipping some tea anyway.
Ha. I had intended for this entry to be of bragging nature, not ranting nature, but such is my train of over-thought I suppose.
Anyway, I really hope I don't botch this up. Everything should go smoothly, but it's often the case that we'll plan something a week in advance, speak very explicitly about the plan with whoever's manager, and then we show up and not a single word would have been relayed to the main player of the plan. It's ridiculous. I get it, they're busy people. But doesn't that just mean that the managers and publicists should be the type of people who can adeptly handle busyness? And shouldn't the reporters, who deal with perpetually tentative schedules, be a little expectant of slight delays or changes in plan when they arrive places? It's like everyone arrives and is stressed out, and the person in my position becomes the bitch who is forced to be on the receiving end of all this stress.
Honestly, I just turned an 'up' of my job into a 'down'.
Now that you've witnessed the progression of me going from little miss big shot to thoroughly stressing myself out, wish me luck! In all reality, it will still be fun and exciting. It's just the preparation that is a bit painstaking. I'll fill you in on how it all goes after Monday.
Have a fantastic weekend!!