Toyota Pro/Celebrity Race press/practice day

My PR agency had another press day for the Toyota Pro/Celebrity Race yesterday. It was quite a departure from the press weekend we had in Lancaster, being that there were 70 media outlets to manage, as opposed to the 8 or so that we had exclusively covering that first press day. Plus, yesterday's press/practice day actually took place at the Long Beach track where the celebrities will be racing in a week and a half, on Grand Prix weekend. It was a new experience for both the people racing and my PR team, who has never worked this annual event in the past. Here's a picture of me being important:

Yes, I was intentionally posing like that and yes, there is a whole photo shoot of me in various staged positions. However, it really is kind of a power trip to be using a headset all day. I'm not quite sure why, but it made me feel very important and necessary.

The area was swarming with press and everywhere you turned there was a camera (including my own, apparently... pictures are HERE). It was definitely a chaotic environment, but in a good, invigorating way. I was very pleasantly surprised and had a lot of fun, much like a couple weekends ago in Lancaster. It's these on-site, high energy events that make my job worthwhile. We now have two more press days to go, April 18 & 19, for the actual race. Despite what a headache all the prep work has been, I'm really enjoying each time it culminates, and I don't really want it to end in a week and a half.

In the late afternoon, after I was relieved of my duties, I left Long Beach and headed over to my sister's house in Hermosa Beach. She and my bro-in-law, Jimmy, got a puppy on Sunday - her first ever. He's a lab mix and we all agree that there are likely some pit bull genes scattered somewhere throughout that little body. He smells like you would hope every baby animal would smell and has such a sweet disposition. His name is Tiger... after Tiger Woods... because that's how much Jimmy likes golf. (Tiger is Jimmy's ultimate man-crush, with Kobe coming in a close 2nd.)

This little guy really makes me want my own puppy:

Representative of Basic Cable Network Related To News Dispersal Thinks Me Amusing

Last week I had the task of pitching a very high profile and well respected female reporter, from a network regarded as a "most trusted name in news" - that's about as much as I can say without stating who and which one. The pitch was in regards to a princess-related product line belonging to one of our clients - again, I'm not that comfortable sharing the client's name. As it usually goes, I send an email pitch first, before calling and hashing out my idea over the phone. Despite this order of operations, reporters seldom even see my pitch before I call, either because it was filtered directly to spam, they automatically delete emails from unknown addresses, or they are simply just too busy to read it, all of which I understand because many of the people I pitch to probably receive about 20 new pitches each day.

Well, I sent my email pitch to this reporter last week, only to receive no response. On Friday I send the pitch again. I call to follow-up, but get sent to her voicemail. I leave my message, explaining why I'm calling and the duplicate emails I have sent. And, as usual, I feel a little silly about seemingly harassing them, as it would appear to the untrained eye. Tonight, Monday, I receive this email response from said well known reporter:

"You left a very impressive pitch voicemail. Alas, I’m not doing this type of story these days. I’m doing funny pieces pegged to politics and news events. I especially liked how you chortled a bit as you threatened to follow up. Very entertaining but I’m afraid it’s not my thing at the moment. I’m a princess-free zone."

Despite having been declined on my story idea, I couldn't help but laugh out loud at this response. I then forwarded it to my bosses who got an even bigger kick out of it than I did; they held their stomachs and laughed uncontrollably - and have been doing so intermittently for the past 15 minutes - and told me I need to think of something really witty to respond with... such a task shouldn't be hard. I'm completely kidding ;) god knows I'm going to over-think my response so much that the topic will infiltrate my dreams tonight. I get very easily flattered when I receive responses like this from people in high places, even if they ARE turning me down.

Just a little something

So I have a big event for work tonight: High School Musical 2 DVD red carpet/screening/press junket/release party. These HSM movies (as we call it in the biz) are wildly popular with the media, which is a little surprising to me considering that it it began as a made for TV movie. It obviously helps that the original film's soundtrack was the bestselling album of 2006 - a stat which shocks me, but then seems pretty logical once I think about it; there isn't much to compete with in the category of children's music. I figure, if you estimate that 15% of the entire population are between the ages of 6-16 and they are all listening to the same thing, then that single musical phenomenon is already making a huge mark by affecting 15% of the population. Now, the other 85% of the population may not even include active music listeners, and for each age group and demographic there are multiple categories of music interest, plus multiple bands in each category. Oh, and the immense media interest has also probably been aided by the fact that one of HSM's hot little underage stars has had nude pictures circulating. I'll let you know how she looks in person and whether or not she lives up to all the hype.

But in reality, I think the only people who care that I'll be among all these young stars are my little cousins, who are obsessed with all things Disney. Unfortunately, and as pathetic as this sounds, I won't even be able to brag to them, my only interested audience, about my shoulder rubbing because if I do I will never hear the end of it: 'why didn't you take us!! You HAVE to take us next time!!' And no matter how many times I explain it they won't understand what 'work' actually means.

So check out Access Hollywood, Extra, or E! Entertainment tomorrow night and you might catch a glimpse of me in the background on the red carpet. It's sort of inevitable when working the carpet for these events - since there isn't much space to work with you always end up in the back of the crews' shots. It's kind of fun. Tell me if I look professional.

That's all. I didn't really have much to say, I just hadn't written in awhile. I've been lagging on posting my most recent round of nieces/nephew photos from last weekend. But there ARE new ones, and they ARE just as adorable as ever (naturally).

Where does it go?

It's funny how some days you think you're on top of the world. You start your day off right: wake up early, make a delicious batch of whole wheat pancakes, have time to relax and drink your coffee at home, feel great in the brand new cozy sweater you chose for a cloudy and cold Autumn day... all those things prepare for what will come next in your day. Before even leaving for work you feel great about the tasks that lie ahead of you, you feel excited and motivated to go into work and conquer, produce. You know you're on top of all you projects and you think you're doing a great job.

And then a bomb drops. And it makes you feel like crap. Makes you feel like the little seven year old boy who trots home from school and can't wait until his dad gets home from work to tell him about the A++ he got on his arithmetic test. Daddy get homes. But when little Joey, bursting with excitement and pride, gushes about his more than perfect grade, daddy, wreaking of dissatisfaction, gruffly remarks, 'now if you can only learn to hit the ball at t-ball practice.'

That's how I feel.
I hate trying to salvage a lost sense of worth and motivation. I want my morning back. Wah.

Life in the fast lane...

...is actually not that racy at all due to all the damn traffic in L.A.

Hi folks, how are you today?

This 'fast lane' I speak of is really just a metaphor for the Hollywood lifestyle and celebrity happenings. Oh wait, I think you already knew that. Regardless...

I work in Public Relations. Entertainment PR. It has it's ups and downs, as does any job. Given the nature of my job, and being that I live in LA (AND that we handle high-profile DVD releases), one of the 'ups' of my job is that I get to work the red carpet for big events and release parties, thus rubbing shoulders with some of Hollywood's finest. Now, I don't fully understand the pattern of my behaviour (ya, I put a 'u' in there) when it comes to being in the presence of celebrities. Sometimes I get really star struck to be working an event with some obscure actor that few people know of, but whom I really like (for example: Jay Chandrashekhar. It was quite exciting, actually; I went up and introduced myself to him and told him what a fan I am, how great Broken Lizard is, etc... had to be there maybe). Other times, I'll be standing next to George Clooney in line at a local eatery and treat the situation like he's just some Joe Schmo. But whatever the situation, on thing is for sure: I always like to name drop.

So, the "Hollywood's finest" representative I will be meeting and working with on Monday is Richard Gere. And also, maybe Marcia Gay Harden. Our event is in honor of the DVD release of the movie The Hoax and also the 11th Annual Hollywood Awards Gala Ceremony.

Generally speaking, when it comes to events that host big names, I will pitch the story to the major local news media and various cable networks, while my bosses spearhead the cash cows, very specifically: Access Hollywood, Entertainment Tonight, and Extra. Well, for whatever reason (I did not press them for the answer) my bosses can't work Monday's big event so they handed the responsibility over to me. They did all the coordinating, but now I am to act as the liaison between Extra and Richard Gere. He is receiving a special award at a tea party (no, I'm serious) before the red carpet and main awards ceremony, and I must at some point during this tea, make an interview with Extra happen.

It's fun and exciting to be responsible for something that my industry regards as such a major placement (even if it's not representative of my own personal values). But there's one thing that I just can't seem to get a grasp when it comes to these major events and media placements... I wonder why, after the weeks of endless preparation, the day of the event arrives and we are always still scrambling to make something happen that should be as effortless as a phone call or email and subsequent schedule pencil-in. It's a five minute interview. How come the publicists can't just say, "Okay, we'll plan on Richard being ready at 5pm for this brief interview." They already agreed to the interview, and he's already going to be present at the tea from 4-6pm. So why do they have to be so non-committal about a time. It just seems that everyone's schedule would flow so much more easily if the talent - pardon me - the talents' handlers could just meet us 1/8 of the way, by giving a verbal time agreement. All he's going to be doing is sitting at his table, sipping some tea anyway.

Ha. I had intended for this entry to be of bragging nature, not ranting nature, but such is my train of over-thought I suppose.

Anyway, I really hope I don't botch this up. Everything should go smoothly, but it's often the case that we'll plan something a week in advance, speak very explicitly about the plan with whoever's manager, and then we show up and not a single word would have been relayed to the main player of the plan. It's ridiculous. I get it, they're busy people. But doesn't that just mean that the managers and publicists should be the type of people who can adeptly handle busyness? And shouldn't the reporters, who deal with perpetually tentative schedules, be a little expectant of slight delays or changes in plan when they arrive places? It's like everyone arrives and is stressed out, and the person in my position becomes the bitch who is forced to be on the receiving end of all this stress.

Honestly, I just turned an 'up' of my job into a 'down'.

Now that you've witnessed the progression of me going from little miss big shot to thoroughly stressing myself out, wish me luck! In all reality, it will still be fun and exciting. It's just the preparation that is a bit painstaking. I'll fill you in on how it all goes after Monday.

Have a fantastic weekend!!

EARLY BIRD CATCHES THE WORM, BITCHES!!

Normally I’m bitter about the fact that I am required to show up at work earlier than anyone else. Why does the gal one minute notch above me on the totem pole get to come in almost an hour later than me? And my bosses – why do they come in at 11:30am, if at all?! (because they own the company, that’s why) Well today I wasn’t complaining. We had a sudden interview request for one of our clients this morning and guess who was the only one around to handle… I’m on my way to staff an interview with Fox News’ “The Big Story" with John Gibson. Yeah, I know, Fox News = shitty right wing and totally skewed news source. But they’re a big outlet, and after all, I know my Dad will be watching! Finally, he can relate to me about my job. And it looked good to my bosses for my taking-care-of-business image.